Post by samuelbapary3 on Jan 15, 2024 1:44:37 GMT -5
Padre® Group , launches FindFor its new Customer Centric consulting services company. FindFor is a Customer Centricity consultancy whose main function is to ensure that companies put their customers at the center of their decisions , to enhance opportunities and materialize them into Brand Experiences throughout their entire Customer Journey. And how to achieve this goal? Establishing connections with the Customer through Brands and People, applying a different perspective and finding unexpected solutions in order to align Marketing with Business and thus transform the market. At the head of the company will be Fernando Alonso-Cortés Rodríguez , a Marketing and Communication professional with almost 30 years of experience both on the advertiser and agency and consulting sides. In his long career he has worked in different sectors and for numerous companies, both national and international, on both sides of the table: he began his career as Market Research Manager at P&G, later assuming the Directorate of Consumer Insights & Planning first and Category Development.
Later he served as Marketing and Communication Director at Opciona.com (Endesa Marketplace), Diario ABC and Lebara Móvil. In 2012 he joined WPP as Senior Vice President Decision Maker Email List Consulting and Managing Director of G2. Following the merger of G2 with Ogilvy Action, he assumes the General Management of the resulting company, Geometry Global. He also founded his own consulting boutique Brain4Hire, working for companies such as Red Bull, Orange, Johnson & Johnson's Vision, Igenomix, Motocard, Electrolux, Starbucks or Nintendo, among others. “In these times when more than ever the customer must be at the center of decision-making in all companies, FindFor was born to help make critical business decisions . FindFor's value proposition is based on proprietary consulting models, the result of innovation in research and data analytics, applied together with extensive direct experience accumulated in marketing and sales departments, a true omnichannel approach and the search for precision in recommendations to obtain results.
In fact, FindFor's scope of action goes beyond when the client has already been acquired, our mission being to cover the entire client cycle in an agnostic manner , even when the client is still a potential client. It will be their behavior and their needs that determine - in each industry - at what moments to focus the marketing, commercial and/or service actions, whether before, during or after the purchase of the product or contracting the service" he indicates . Fernando Alonso-Cortés, Managing Director of FindFor . Álvaro Villarjubín, CEO of Padre® Group, comments “ This launch is framed in our strategy of making our value proposition in the market more horizontal beyond the comprehensive services that we already offer . Our strength is in focusing on customer growth and Customer Centricity is a paradigm shift on which all future business strategies will pivot and we want to be there. “Fernando is one of the most renowned specialists at an international level and we are very satisfied to have a talent of his level in the group ”
Later he served as Marketing and Communication Director at Opciona.com (Endesa Marketplace), Diario ABC and Lebara Móvil. In 2012 he joined WPP as Senior Vice President Decision Maker Email List Consulting and Managing Director of G2. Following the merger of G2 with Ogilvy Action, he assumes the General Management of the resulting company, Geometry Global. He also founded his own consulting boutique Brain4Hire, working for companies such as Red Bull, Orange, Johnson & Johnson's Vision, Igenomix, Motocard, Electrolux, Starbucks or Nintendo, among others. “In these times when more than ever the customer must be at the center of decision-making in all companies, FindFor was born to help make critical business decisions . FindFor's value proposition is based on proprietary consulting models, the result of innovation in research and data analytics, applied together with extensive direct experience accumulated in marketing and sales departments, a true omnichannel approach and the search for precision in recommendations to obtain results.
In fact, FindFor's scope of action goes beyond when the client has already been acquired, our mission being to cover the entire client cycle in an agnostic manner , even when the client is still a potential client. It will be their behavior and their needs that determine - in each industry - at what moments to focus the marketing, commercial and/or service actions, whether before, during or after the purchase of the product or contracting the service" he indicates . Fernando Alonso-Cortés, Managing Director of FindFor . Álvaro Villarjubín, CEO of Padre® Group, comments “ This launch is framed in our strategy of making our value proposition in the market more horizontal beyond the comprehensive services that we already offer . Our strength is in focusing on customer growth and Customer Centricity is a paradigm shift on which all future business strategies will pivot and we want to be there. “Fernando is one of the most renowned specialists at an international level and we are very satisfied to have a talent of his level in the group ”